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Produced at the Reliance studio in Yonkers, New York, HIS PICTURE IN THE PAPERS solidly established Fairbanks as the American ideal of pop, vim, and vigor. Furthermore, the film brought him together with the two collaborators who were to play a profound role in the evolution of his screen persona: writer Anita Loos and her future husband, director John Emerson. The theme was, according to Emerson and Loos, "the great American love of publicity."