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Stars in Their Eyes was a British television talent show that ran on Saturday nights from 21 July 1990 until 23 December 2006 in which contestants impersonate showbiz stars. It was produced by Granada for ITV, based on Joop van den Ende's Dutch format, Soundmixshow. It remains one of Britain's most successful shows attracting around 13 million viewers for the live grand final at the end of each series. It has one of the most memorable catchphrases in TV history: 'Tonight, I'm going to be...' and was named most popular entertainment show at the National Television Awards in 1996, 1998, 1999 and 2000. The most impersonated stars are Elvis Presley, Cliff Richard, Cher, George Michael, Celine Dion, Kylie Minogue and Madonna.